My comfort zone

Imagine that you are in charge of sales. And every year you hold a regular lottery promotion that works and makes a profit consistently. And all of a sudden someone in your team starts to talk about values and offers to make a nice game instead of the lottery, a game in which people would get and spend virtual coins that you would then transform into the real money and send to the animal shelter to buy some food for the pets. Of course, it’s a big risk. But you should sometimes step out of your comfort zone to create such space for others.

Fun Fact for video: There are few coincidences in advertising. Too many people on set are watching the screen closely to make sure everything goes as planned. All the details are important, sometimes even too much, from the angle of a glass to the nail color. For example, the character on the poster on the wall is very similar to the character of the video as she also has red and white kittens. And you can even see a cat on the glass of the character in the other video. But in both cases, it’s a pure coincidence. Yep, sometimes it happens, too.