Working as equals

The second HR campaign is lesser about the advantages of working for Dodo and mostly about the company values: it’s about horizontal structure, equality, acceptance and friendship. And we remember this difficult project with warmth, because it had been really made by friends: from the hands that holds the sign to the rap recording at the studio. The most important fact is that all the employees you see on the screen are really from Dodo. Fifty people from different cities, pizzerias and a management company played small and leading roles in these videos. This is the essence of our message.

An important clarification: of course, there are professional actors in the videos, too; all of them are part of the Dodo constant project team.

Fun Fact for the Gemba video: In fact, we're a real headache for the TV lawyers. This time we had to explain that “чтомба” (a fictional Russian word meaning "what") is just a funny word that rhymes with the word "gemba", which means... As you may see, we are not looking for easy ways.